Kelloggs wanted to identify a group of influencers to generate their digital footprint which at this point was minimal. They also wanted to generate awareness for the launch of a new brand story for two of their products.
Our team analysed the brand goals and requirements and identified the strongest online voices within the relevant communities. It was important for the influencer to align with each product brand so we selected an influencer who had the right audience demographic and content skills.
In a short time frame, we took Kelloggs onto the digital community and generated 48 moments in which we connected with up to 82,000 followers.