As you know, Infiltrend is an ‘influencer marketing platform‘. Words like content strategy, content marketing, blogger marketing strategy and content creators are words that dominate our daily conversations. Essentially we like to say that we matchmake brands and influencers together.
We appreciate though that our platform may be a slightly new concept. So let’s introduce what Infiltrend actually is by breaking down what an ‘influencer marketing platform‘ is.
So let’s start off with ‘influencer marketing‘. This is a form of marketing where brands engage with people/corporates/organisations who create content. This is shared on their engaging social media profiles or blogs to their very attentive and attuned. We call them influencer – but they have also been called, affiliates, content creator, publishers and the list goes on.
These influencers have crafted a following whether through their blogs, vlogs, or any of their social media profiles like Instagram, Facebook, Youtube & snapchat. Their content is frequent, authentic, credible, interesting and relevant. It is carefully crafted and curated.
Through this, influencers have built up loyal and attentive audiences.
Brands have started to understand this. Consumers and potential customers are not just seeking the justification of a brand for an awesome product review or brand update. Consumers control who they follow and what they listen to. Their social network is hand picked and these influencers form part of this.
Whilst brands should maintain their online & social media presence to act as a source of information the power of the influencer should not be underestimated. Brands are understanding the value of the influencer-consumer relationship.
The power of the influencer is strong. Marketing through them is the equivalent of what creating a TV commercial in the middle of a popular TV show was. Brands can now speak, almost directly, to their audiences, via the influencers who have a following that listen with adulation.
So brands are now teaming up with influencers to build campaigns that are executed by influencers who match the brand or company image. This is Influencer Marketing. The audience of the influencer is engaging with the brand through a source they have actually chosen to follow & listen to.
So that is influencer marketing in a tiny nutshell.
Now we move on to ‘platform’. A platform is a bridge or as we mentioned earlier a matchmaker between vendors and customers. It allows two parties to meet, and buy & sell. In the technology world we also call this a market place.
For Infiltrend, our platform or market place is structured and developed around influencer marketing. We allow brands and influencers to meet in one location/
With Infiltrend, brands can buy into a turned on, attentive, engaged audience, one painstakingly curated by an influencer. Meanwhile, influencers can attempt things they haven’t done before, things that will stick with their audience, and keep generating fresh content inspired by their favourite brands. We also provide lots and lots of data. ROI, from both sides of the spectrum, is easy to understand.
If you’re a brand, you can work with multiple influencers, create multiple campaigns, through 1 platform and 1 log-in. If you’re an Influencer, you can work with multiple brands, on multiple campaigns through 1 platform and 1 log-in. Influencer Marketing via Infiltrend is scalable.
We want to make influencer marketing, easy, straight forward and achievable to any business or influencer. You team size or budget will not restrict you from using our site.
Our site was developed with this in mind. Set up your account with us today. Or get in touch with us to set up a tutorial, get advice or discuss campaign ideas or content ideas [email protected].