This is the third episode in our series of Case Studies and it is once again based on a fictional situation.
Our latest brand is a food distribution & manufacturing company ‘Only Good Food’.
Only Good Food distribute and manufacture food items. They are therefore an FMCG company. They want to revive awareness to one of the brands that they distribute, a greek yoghurt brand. They have represented this brand for a couple of years now. The brand has had a logo re-design and packaging re-design.
By driving new awareness to the brand, they believe they will remind older customers of the goodness of the products and educate newer audiences as to the goodness and quality that comes with the brand. Highlighting the newly designed packaging is also important as it gives the brand a ‘cool’ image which is needed to operate in the highly competitive greek yoghurt market.
Through Infiltrend, ‘Only Good Food’ is able to work on a campaign and select talented influencers who work within the food space.