Kellogg’s sees influence through Infiltrend Infiltrend recently worked on a very exciting campaign. Kellogg’s, the cereal brand, approached us to run an influencer marketing campaign for two of their products- Special K and Crunchy Muesli. Next, we needed to find influencers who had the right audiences. The audience of an influencer is just as important…
Customer touchpoints and influencer marketing The rise and the rise of the internet has ushered in new, innovative ways for the sphere of content marketing and has created a whole new world of influencer marketing. Of course, if all this sounds alien to you, allow us to explain. Customer touchpoints are the points at which…
The before Becuase let’s face it, it is a journey. With anything that requires investment and has an expected outcome paired to the investment, a plan is needed. This is also the same for an influencer marketing campaign. If you’re a brand and you are considering using influencer marketing your first action should not be…
Why have they become so popular? The Internet has done so much for society. The list of opportunities since it’s invention is really just never ending. But we aren’t here to go through memory lane of all great things that have been achieved. We are here, however, to talk about the rise of the micro…
If you look after a brand, why should you be reading to this? Because your customers aren’t listening to you anymore. At least not the way they used to. Your customers are, predominantly, on social media. Whatever age. They do not watch TV the way they used to, they stream or watch Netflix. TV advertising…
This is Episode 2 in our ‘How To Drive Conversions’ series. In our post this week, we discuss and look into driving conversions through BLOG POSTS. As we said last week, a conversion is a click on the content that has an embedded URL from an Infiltrend campaign. The URL is what the influencer will receive when accepting…
As you know, Infiltrend is an ‘influencer marketing platform‘. Words like content strategy, content marketing, blogger marketing strategy and content creators are words that dominate our daily conversations. Essentially we like to say that we matchmake brands and influencers together. We appreciate though that our platform may be a slightly new concept. So let’s introduce…
The day has finally arrived. Infiltrend is now live! We have waited for this day for a while, and by waited we mean worked tireless hours, drank way too much coffee, hosted and participated in long meetings and made multiple decisions. But today, Infiltrend is alive and we are so excited for everyone to see…