Instagram, you have obviously heard of it if you’ve discovered our website and our blog. Moving on there’s Instagram marketing – yes it’s a thing. But why is it a thing, you may ask? Because the platform has a large and growing community. The number of people joining the platform is just continually increasing and…
Kellogg’s sees influence through Infiltrend Infiltrend recently worked on a very exciting campaign. Kellogg’s, the cereal brand, approached us to run an influencer marketing campaign for two of their products- Special K and Crunchy Muesli. Next, we needed to find influencers who had the right audiences. The audience of an influencer is just as important…
Influencer generated content The reasons to work with influencers are many. It isn’t just a buzz word or a trend. There is real evidence and need to use influencer marketing. It’s not just because ‘it’s online’ because with that logic spend all your marketing budget on pop-up ads, banner ads and paid for ads on…
Programmatic results for your influencer activity with Infiltrend As discussed in the last blog post, when it comes to influencer tracking, Infiltrend has a very specific way of tracking influencer marketing. When a brand creates a campaign, they insert a URL. We’ve built Harviist, which effectively turns this URL into a URL code. The influencer, who…
Can influencer marketing be tracked? We get this question a lot and we’re here to say that indeed it can. Sometimes you need to hair faith and go with your gut and look for the long-lasting results. However, there wys to understand what your results will look like. With traditional media and advertising, it has…
Customer touchpoints and influencer marketing The rise and the rise of the internet has ushered in new, innovative ways for the sphere of content marketing and has created a whole new world of influencer marketing. Of course, if all this sounds alien to you, allow us to explain. Customer touchpoints are the points at which…
Are you a content creator? Because influencing and content creating go hand in hand. There is a growing population of 18-year-olds telling their parents that they want to be influencers. And who can blame them? The life of an influencer looks fun, exciting and different. Calling yourself an influencer is a very new job title…
Influencer marketing can help you achieve international growth For those who work in marketing or business strategy, you know and are aware, that targeting a new market is often a little bit of a headache. Whether you target a new international market or a new industry, it requires planning to target your new customers &…
The before Becuase let’s face it, it is a journey. With anything that requires investment and has an expected outcome paired to the investment, a plan is needed. This is also the same for an influencer marketing campaign. If you’re a brand and you are considering using influencer marketing your first action should not be…
Infiltrend is in the press We’ve been published So our team has been super busy lately. Part of this included our team being interviewed and talking about Influencer Marketing. Why? Becuase it isn’t just a trend. It’s a movement and if you’re a brand or a retailer you need to embrace it. If you’re a…