Can influencer marketing be tracked?
We get this question a lot and we’re here to say that indeed it can. Sometimes you need to hair faith and go with your gut and look for the long-lasting results. However, there wys to understand what your results will look like.
With traditional media and advertising, it has always been hard to gauge the success of an advertising campaign in terms of both reach and how effective it way. Countless times, we have also heard this with influencer marketing where it has been said that you just send a product to an influencer and let them work their magic.
However, this is far from true. Each encounter with an influencer should be seen as an individual marketing campaign and we are here to tell you that actually, each influencer campaign can be measured.
At Infiltrend, we offer our clients the possibility of tracking influencer marketing; allowing them to know exactly which data is reaching whom and how they in turn are reacting to it as consumers.
How does Infiltrend carry out influencer tracking?
Infiltrend carries out its influencer tracking and the tracking of campaigns through the use of a URL shortener. By utilising this method, we are able to understand the engagement a campaign receives regardless of whether it is shared on blogs or on social media platforms. Influencer tracking data will determine whether or not there is synergy between the influencer and the client, determining whether or not the relationship between the two requires revision or alteration. It’s not just important for the influencer to make contact with his audience, but what Infiltrend will ultimately track are the conversions made, determining whether the person not only saw the campaign but reached to clicked through.
So can Infiltrend help influencers themselves too?
Yes, we can. In the same way that Infiltrend can help companies discover the kind and extent of impact they are having on the market, Infiltrend can help influencers see the results and engagement that they are able to generate for the brand. This knowledge can help them to understand:
- Whether or not the type of brand they have done work for has been well-received by their audience;
- Whether or not the style in which they shared the information was effective.
Working closely with companies like Infiltrend allows brands and influencers the opportunity of having a clearer picture of the influencer content performance. If used wisely, it can help both parties grow and generate better, effective content.[/vc_column_text][/vc_column][/vc_row]