Workshops
Through our experience, we bring to you 2 workshops designed to be delivered to your brand team in a group learning environment or one-on-one environment.
About our workshops
As we spend more time on social media on an individual level, we are all too aware that our customer is spending as much time within this world too. As you do this, you may simultaneously be running companies, working with building brands and managing PR strategies.
Thus, for our brands to remain relevant to our customer we need to get into their attention space and operate on social media.
The social media space is complex. You can?t just be present, you need to work and build a presence. Selecting which channels to build a brand profile on is also a challenge. Further to this, there is the consideration of the influencers who seem to be all over. Building and maintaining a relationship with the right ones is useful but how can you ensure that they will deliver the results you need?
As a social media agency, we have experience working cross-industry and markets from brands with products, services, or experiences. We have understood how a brand needs to operate on social media to resonate and see results. Through our focus on influencer marketing, we have solid experience in navigating how to identify the right influencers and why.
Thus we bring two workshops to you 1)Navigating Social Media Marketing and 2) An Introduction to Influencer Marketing. We deliver them to your team with a focus on the market, industry, and customer you serve. See below for further details.
Navigating Social Media Marketing
Perfect For: Brand Marketing Managers/Executive, Social Media Managers, CEOs, PR Executives
Social media, earned media, branded content, influencer content, sponsored content? But then Facebook, Instagram, Pinterest, Youtube, LinkedIn?
Tik Tok – time is not only ticking against your quality social media strategy but this is a new social media platform to watch out for.
Social media is vast and complex yet necessary for any brand in 2019 to make headway. Your customer or potential client is on social media daily if not hourly. Think about them stuck in traffic, they aren?t looking at your billboard, they?re checking their mobile and preferred social media channels.
Learn how to use social media in a mobile-first environment. We give you the right tools to ensure your brand is utilizing the right social media platforms, in the right way and building an engaged community.
TOPICS COVERED
Social Media ? 2019 Overview
Mobile first
Your customer & social
Social ?platforms behavious
Content creations
Sponsored vs organic
ROI ? Understanding your activity
Trends & what is next?
GDPR
WHO SHOULD ATTEND
Anybody who markets or manages a brand such as the marketing manager or executive, a brand manager, a social media manager, a CEO and even PR executives.
INDUSTRIES
From goods, services or experiences, whether corporate to start-up from fashion to finance. Social media is relevant to all industries whether you want to target your customer or use it for recruitment
HOW TO BOOK
Kindly send an email to our events team on [email protected]
An Introduction To Influencer Marketing
Perfect For: Brand Marketing Managers/Executive, Social Media Managers, CEOs, PR Executives
Influencers are a large part of the marketing landscape. They have possibly even seeped into your marketing budget.
The industry around influencer marketing itself has seen great evolution and is globally predicted to be worth anywhere between $5 billion and $10 billion by 2020. We now have terms such as words like experts, celebrity & macro influencers as well as micro or Nano influencers.
As a marketing activity, working with influencers is cost efficient, allows for brand exposure, and reputational association. The influencer gives your brand content and then distributes this to their very active audience. Their messages feel organic, authentic and is not invasive (unlike your paid for ads).
However, influencer marketing is complex. As a brand you may find it dazing to understand which influencers to use as well as the how & why. Once you pick an influencer what to they need to do for your brand, are they generating the right results?
Infiltrend.Agency are now providing onsite training to your marketing teams. In an afternoon, we visit and present our seminar explain the entire influencer marketing landscape in relation to your industry, product and brand.
TOPICS COVERED
What is influencer marketing
How to pick influencers
Working with influencers
Social Media Platform insights
Running an influencer campaign
Balancing influencer content with brand content
ROI & engagement ? is the influencer right for you, how to understand return on investment
WHO SHOULD ATTEND
Anybody who markets or manages a brand such as the marketing manager or executive, a brand manager, a social media manager, a CEO and even PR executives.
INDUSTRIES
Any industry.? As team we have created and managed influencer marketing campaigns for brands and businesses in various industries from products to services.
All customers, from fashion, FMCG, car and financial services use social media & have been exposed to an influencer therefore; you definitely need to understand influencer marketing.
HOW TO BOOK
Kindly send an email to our events team on [email protected]