Infiltrend builds lasting relationships with brands to develop operative social media marketing strategies & influencer marketing campaigns for the customers of the now. Customers, whatever the brand or industry, are online, on mobile and on social. Thus a strong communication strategy is required to ensure the attention of the individual is garnered.
To natively connect with your customers in a tone of voice they follow, your brand needs to embrace influencer marketing. Our agency has developed a dedicated influencer marketing software that allows for effective campaigns to be built.
At Infiltrend, we developed our own software that allows us to run our influencer marketing campaigns in a more efficient and measure manner. We’ve developed our own platform that starts with a network of influencers. Our network is made up of influencer in various fields and markets. Once we partner with a brand, our team creates an influencer marketing campaign plan. We’re able to skim through our network and find the right influencers for the brand and that campaign. Through our platform, we connect with the identified influencers and build a relationship on behalf of the campaign. This includes negotiating rates, managing contracts as well as determining content goals ad deliverables. Once the influencers are on board and confirmation is received through the platform, the influencer begin creating the content for the campaign based on our creative strategies. Our team manages the process to ensure that whether it’s photos, videos or branded experience, it is created seamlessly. The process allows the influencer to be in line with content timelines and content guidelines. After the content is approved, the time for action begins. The influencer shares their content based on our calendar and at this point, through the platform, anything they share is tracked and monitored by our software. The software is able to understand the impact of the content the influencer publishes. We asses the campaign metrics including reach and engagement to understand results per influencer per campaign.
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