Our team worked on an influencer marketing campaign for Perrier.
We identified the top Maltese influencers who would use their Instagram voices to show how the sparkle in a bottle Perrier can help you, the individual, go for the extraordinaire & be the best version of yourself.
Through Instagram posts, stories & an exciting giveaway we reached our target audience.
hashtag#influencermarketing hashtag#instagram hashtag#collaboration
On the 26th May 2019, we wrote an article for the Tech & Sigma supplement within the Times Of Malta.
In the article – we discussed ‘Your Customer On Social Media’. That’s right, your customer, whether you are a retailer, supermarket, bank, an insurance company etc is on social media.
You as the brand need to understand this, know their mindset and thus intent. If they spend so much time within this world, your brand needs to ensure that social media is incorporated into your marketing budget, strategy and plans. Read our article to find out more about this or email us at [email protected]
Instagram has become a popular channel for influencer marketing. In our continued project to keep the Fiat 500 alive within the millennial audience, we?re exploring exciting ways to keep the brand in the Instagram atmosphere.
To really dominate, we’ve continued to adopt influencer branded posts and we?ve also introduced influencer Instagram stories. The strength and viewership of stories cannot be ignored. With features such as ?Swipe Up?, driving call-to-actions is made easy. Additionally, the ability for the influencer to save to highlights allows for some longevity.
Short video clips are fast to watch and easy, even for a car brand. Your influencer and Instagram marketing strategy must include video and stories – as we always say, this is relevant to all products, industries and services.
Our team was requested to create a blogger & influencers event for the launch of a new skin range under the L’Occitane brand.
The range, Aqua Reotier, is all about natural, water, hydration and blue. We, therefore, had to turn this into an event that would attract the most influential individuals to come, have fun and share share share.
To translate this into reality, a vegan spa was used as our location with an indoor pool at hand. The event started off with a yoga class, a beauty expert corner, mini-facials for the attendees, a flat-flay competition and prizes.
It translated into brand excitement, product knowledge, sharing our hashtag and showcasing the lifestyle and experience behind the range all over Instagram stories.
Kelloggs wanted to identify a group of influencers to generate their digital footprint which at this point was minimal. They also wanted to generate awareness for the launch of a new brand story for two of their products.
Our team analysed the brand goals and requirements and identified the strongest online voices within the relevant communities. It was important for the influencer to align with each product brand so we selected an influencer who had the right audience demographic and content skills.
In a short time frame, we took Kelloggs onto the digital community and generated 48 moments in which we connected with up to 82,000 followers.
Infiltrend were requested to handle all the digital marketing requirements for a luxury brand. The brand is a historical space that has been converted into a restaurant, cafe and wedding venue. We manage the entire digital strategy including social media and content marketing on a daily basis as well assessing their KPI’s and providing reporting and analysis.
Heritage, culture, fashion, and style – the Fiat 500, an iconic car and brand.
Fiat wanted to communicate with the audience in a new way, a way they hadn’t tried before. They wanted to do this at the same time as a new price mark was launched. Thus we decided to engage influencer marketing.
A campaign was devised and two influencers identified who connect with a large millennial audience and we knew would deliver a powerful message in an unique and non-traditional way.
We created photographic content through the creation of instances that portrayed the brand’s heritage, iconic status and experience through the incorporation of a fashion twist.
Through this, we were able to translate the history of the brand and the story into the language and scene of today. Of the now.