infiltrend-logoInfiltrend Agency White
  • About
  • What we do
  • Our Work
  • Contact

Influencing the auto industry – Fiat

October 16, 2019Emanuel Scicluna

Heritage, culture, fashion, and style – the Fiat 500, an iconic car and brand.

Fiat wanted to communicate with the audience in a new way, a way they hadn’t tried before. They wanted to do this at the same time as a new price mark was launched. Thus we decided to engage influencer marketing.

A campaign was devised and two influencers identified who connect with a large millennial audience and we knew would deliver a powerful message in an unique and non-traditional way.

We created photographic content through the creation of instances that portrayed the brand’s heritage, iconic status and experience through the incorporation of a fashion twist.
Through this, we were able to translate the history of the brand and the story into the language and scene of today. Of the now.

Next post Long-term digital strategy

Fancy a chat?
Drop us a line.

Email
Facebook
LinkedIn
Instagram
Contact
© Infiltrend 2022. All rights reserved
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Read More ACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT