Instagram has become a popular channel for influencer marketing. In our continued project to keep the Fiat 500 alive within the millennial audience, we?re exploring exciting ways to keep the brand in the Instagram atmosphere.
To really dominate, we’ve continued to adopt influencer branded posts and we?ve also introduced influencer Instagram stories. The strength and viewership of stories cannot be ignored. With features such as ?Swipe Up?, driving call-to-actions is made easy. Additionally, the ability for the influencer to save to highlights allows for some longevity.
Short video clips are fast to watch and easy, even for a car brand. Your influencer and Instagram marketing strategy must include video and stories – as we always say, this is relevant to all products, industries and services.