Why do you need to add this to your marketing plans?
You’re a brand or you represent a brand. You need to be in constant communication with your customers. You need to know where you customers live and become their neighbours.
Most of you know that your customers live on social media. You need to buy real estate on the most popular platforms that, for the moment, are Facebook, Instagram, Youtube, Snapchat & Pinterest. Gone are the days where customers watched TV and waited or even listened to the adverts between their favourite shows.
It’s therefore important to understand social media and how your consumers interact with it. Brands, in most cases, have understood this and have created good and solid social media presences.
However, you must now go one step further. You must embrace Influencer Marketing.
As a brand, we are sure you spend lots of time, resources and money to create some killer campaigns. You create content that you feel is share-able and remember-able for your social media pages. You meticulously plan ways to share your content and yet you notice that once it is shared, the excitement from your audience is not as strong as yours.
Through social media, whilst customers & consumer do follow your brand and your brand updates, they rarely listen. Your voice is being outshined by the voice of those they trust. Apart from friends, customers & consumer are listening to people they trust. These people are what we call, the influencers.
Influencers have a less biased voice that is heard directly by your consumers. This is what we used to call ‘word-of-mouth’.
Influencers, as we have mentioned in previous blog posts, come in the form of bloggers, social media stars and digital journals. We highly recommend you begin to understand the bloggers within your sphere and the way they connect with their audiences. You may, in fact, share the same audiences.
By embracing Influencer Marketing you are embracing the latest ‘trend’ within the marketing world. Influencer marketing will blow up, and will not remain a trend. It is a very direct way to communicate with your audiences through a portal they choose to listen to and follow.
If you add influencer marketing to your brand strategy and plans, you should understand a perhaps obvious concept. When looking at influencers, do not only look at their reach and followers. Look at the quality of their reach and whether their reach, i.e. their audiences, matches your brand persona and your brand story. This is why we like to promote both our large influencers but also our micro-influencers.
Your brand needs influencer marketing. Both small budgets and large budgets can heavily benefit from this. Infiltrend provides accurate reports to help you understand your actions and also help you determine whether your ROI was maximized.
If you need more validity as to how important influencer marketing is, we suggest you watch this