How can Infiltrend & Influencer Marketing work for you as a brand or an Influencer?
Infiltrend and influencer marketing may be a new concept, both for Our brands and for our influencers.
For a brand, influencer marketing opens up the doors to authentic and honest conversations with your audiences. You will discover influencers who are key leaders to your customers and inspire them with the content they create. Influencer marketing works for any industry or type of brand. You must look for partners who have a good audience and content to match your brand.
On the other hand, for influencers, influencer marketing will help you turn your blog and social media audience into serious side hustle and potentially into a business. You should, however, always respect your voice and your audience. Always remain true with the type of brand partnerships you take on.
Infiltrend wanted to show both our brands and influencers ways in which Infiltrend can be used to create campaigns and work together. We have therefore decided to launch a new series of ‘Case Studies’. They are based on fictional situations but they show how Infiltrend and influencer marketing can work in different scenarios. We look at both the brand to show the types of campaigns they may choose to run and also the influencers. How do the influencers turn the brand instructions into content to share? This is only Episode 1 but we can assure you that there are more to follow.
Our first episode of this series will discuss a newly launched cafe that we have called Eternal Foodie. We see their motive for using both influencer marketing and Infiltrend. We also see a few examples from some Influencers who will work on this campaign.