Heritage, culture, fashion, and style – the Fiat 500, an iconic car and brand.
Fiat wanted to communicate with the audience in a new way, a way they hadn’t tried before. They wanted to do this at the same time as a new price mark was launched. Thus we decided to engage influencer marketing.
A campaign was devised and two influencers identified who connect with a large millennial audience and we knew would deliver a powerful message in an unique and non-traditional way.
We created photographic content through the creation of instances that portrayed the brand’s heritage, iconic status and experience through the incorporation of a fashion twist.
Through this, we were able to translate the history of the brand and the story into the language and scene of today. Of the now.