Our team was requested to create a blogger & influencers event for the launch of a new skin range under the L’Occitane brand.
The range, Aqua Reotier, is all about natural, water, hydration and blue. We, therefore, had to turn this into an event that would attract the most influential individuals to come, have fun and share share share.
To translate this into reality, a vegan spa was used as our location with an indoor pool at hand. The event started off with a yoga class, a beauty expert corner, mini-facials for the attendees, a flat-flay competition and prizes.
It translated into brand excitement, product knowledge, sharing our hashtag and showcasing the lifestyle and experience behind the range all over Instagram stories.