If you look after a brand, why should you be reading to this?
Because your customers aren’t listening to you anymore. At least not the way they used to.
Your customers are, predominantly, on social media. Whatever age.
They do not watch TV the way they used to, they stream or watch Netflix. TV advertising does not interrupt them and when it does, phones come out and social media stalking begins.
So yes, your social media game needs to be strong.
Therefore Facebook, Youtube, Instagram and Snapchat should be top on your marketing priority lists. However, even at this point, you should know that your audience might still not be properly listening to you. You are a brand and a company of course and they know you need to sell to them.
Therefore, they see more value by listening to the influencers that THEY choose to follow. And that is why you should be reading this.
Influencers have a direct, organic and authentic connection to your customers. Sure they also have sponsored posts but the sponsored posts and embedded between mostly genuine posts. Their voice and the content skills are on point (to keep up with the millennials) and your customers and potential customers listen to them more than to you.
Therefore by engaging influencer marketing you create an almost direct connection with your audience. A connection they are receptive to.
If you engage with multiple influencers, you are also tapping into different audiences. Each influencer has an audience with different locations, ages and buying habits. Therefore, through influencer marketing you are creating different conversations with different audiences, which will be listened to. This is done all through the power of 1 campaign brief and 1 account with Infiltrend.
The campaign brief, which will be sent to any influencers chosen, will then be turned into content by the influencer. Therefore pick influencers with interesting content creation skill and communications methods. Ensure they are aligned with the brand and campaign voice. When you work on any campaign, you will use the Infiltrend dashboard to view data and statistics per campaign and per influencer. You are able to understand the value each influencer brings you.
If you are still not sure how to incorporate influencer marketing into your brand strategy then here are a few reasons when you may need to do it:
- To launch a new product or product design;
- To launch a new brand;
- To re-connect with new customers;
- To discover & engage with new customer;
- Because you competitors are already doing it;
- To give your brand a new ‘more human’ look and feel.
And on our final note (we know this is a long blog post but we had a lot to say), the budget behind influencer marketing is up to you. You can start with a test budget and grow it once you feel more comfortable. Certainly, understanding your ROI throughout and after an influencer marketing campaign is possible through our Infiltrend dashboard.