We are sponsoring a workshop designed to discuss the best strategies to organically grow audiences both for business and influencers. Infiltrend is sponsoring the event but will also be speaking. We will introduce who Infiltrend is but we will talk about the necessity of influencer marketing.
We live in an age when TV advertising does not catch the attention of your customer. That same customer probably uses an ad blocker. They might follow your brand on social media but do they listen? We know though, that they follow influencers.
As we have said many times, an influencer is an individual, a group or a corporation who creates content and shares it across a website, blog or social media platform. They have an audience. Their audiences interact and engage with the said influencer. We have influencers who have popular blogs but also who have strong Instagram or Youtube profiles. The influencers are the new marketing channels for brands.
At the event we will explain that whilst we know brands are aware of this, influencers also need to know that they are marketing channels for brands. Infiltrend is on site to explain how we provide a platform for both brands and influencers to meet and connect as well as the tools for both to embrace influencer marketing into their strategy.