How to invite influencers to be part of your campaign
In our previous post, our team talked about the right mentality and strategy that you need for your brand to embark on influencer marketing and see results.
Like with any marketing activity you implement, a good understanding is needed of how and why it will benefit your brand. Each activity should go hand in hand with your overall strategy.
If you know why you are using influencer marketing for your brand, you will easily identify the right message the influencer needs to get across and you will also work with the influencers best suited to communicate this message and who sync to your brand and campaign goal.
Ok so now it’s time to take action. The Infiltrend platform provides you with all the tools you need to get your influencer marketing campaign up and running.
Firstly, use our Discovery section in your logged in profile to connect with the multiple influencers available in our network who align with your brand.
The next step would be to actually begin to create the campaign through the Infiltrend Campaign Brief. Through it, you will be able to submit details pertaing to the campaign that will then be sent to your chosen influencers. In this, brief you will provide all the instructions including any images and content guidelines you have. Once this is sent to your influencers they are able to produce content that tells your brand story.
However, before you fill out the Infiltrend Campaign Brief you need to take two crucial decisions.
- What is your campaign worth?
Through Infiltrend, you are able to set up two types of campaigns. Your budget and your campaign worth will be determined by this.
The most popular option is the Pay Per Click campaign. Through this campaign, you will allocate the maximum amount of clicks you want your campaign to generate as well as a cost per each click. You are therefore paying per click or, as we define it, per conversion or engagement your campaign receives. The influencer will, therefore, be paid per engagement they receive. The max clicks x the cost per click you determine is equivalent to your maximum campaign budget.
As an example, you could estimate that you would aim to achieve 2,000 clicks or conversions at €2.00 per click. Your campaign budget, in this case, is €4,000. If all the clicks are not achieved, the remaining balance will be added back to your Infiltrend Wallet.
The Infiltrend team is able to guide and advise you in terms of the ideal budget for your campaign. As an ideal though, we also suggest a value of €1 or higher as a CPC. This is a fair cost per engagement or cost per click should be budgeted for.
We encourage you to remember that once the campaign has ended, the content that is created and shared by the audiences can be re-used by your brand. This is user-generated content.
We must also add that this campaign requires a link to be provided. This link will be distributed to each influencer with a unique code per influencer. The link is then embedded into their content. Infiltrend is, therefore, able to track this link and track how many total clicks or conversions were generated as well as by which influencer.
The second campaign set-up we have gives you the option to instead create a campaign where you will not pay per engagement but instead pay per the post the influencer creates. We call this Pay Per Campaign. This would make sense as a campaign where you engage a Snapchat star. The reason for this is that, for the moment, there is no way to track Snapchat.
At Infiltrend, we personally prefer to work on a Pay Per Click campaign style. We feel it is the fairest way to ensure that the influencer is incentivised tto really promote your campaign and encourage the audience to engage with it.
- How do you invite influencers to work on your campaign?
So by this stage of the planning process, you have created a campaign budget. The brand has a strategy and purpose for implementing influencer marketing.
Through Infiltrend you will connect to influencers before creating a campaign. Once you are in the process of setting up a campaign, you need to invite influencers to the campaign. You have the option to either send it to all your influencers or to select particular influencers to work on this campaign. You will notice this during the 3rd step of our the Infiltrend Campaign Brief.
Of course, you might find it is useful to send to all your influencer in your Infiltrend network. However, you may also feel that maybe the campaign is slightly more specific and there are only a few influencers who have an audience that is more likely to connect. Whatever you go for Infiltrend gives you the option. Once again, our team is here to advise.
Ok thanks Infiltrend, the campaign has been created and has been sent, now what?
Ok, so your campaign has been sent to the influencers. You need to wait for them to accept your campaign. They have the option to not work on this campaign. You will be notified.
Once they do, then let the magic happen. They will turn the campaign into branded content and share your brand story across the blogs and social media profiles. Their audiences will start to
They will turn the campaign into branded content and share your brand story across the blogs and social media profiles. Their audiences will start to engage. Infiltrend will track this.
Influencer marketing is growing and will continue to grow. We really feel it is a valuable and cost-effective communication tool. It takes you directly to your audiences through a voice they trust and want to listen to. If you would like some advice, speak to our team on [email protected] and they will so quickly help you out.