Customer touchpoints and influencer marketing
The rise and the rise of the internet has ushered in new, innovative ways for the sphere of content marketing and has created a whole new world of influencer marketing.
Of course, if all this sounds alien to you, allow us to explain. Customer touchpoints are the points at which potential or current customers see and experience your brand before, during or after they purchase something from you. Your company’s choice of influencer will affect your customer touchpoints as well as what kind of customers your brand will attract.
Brands and content marketing
The power of influencer marketing is not something which can be underestimated in these digitally dominated times which means that brands need to make sure that they invest the right money in the right influencers. It is therefore not only important that you find influencers who are best able to represent your brand, but that you make sure to give adequate instruction and direction so that their content marketing will be effective. What’s more, you need to be aware of which platforms your chosen influencers will be using to advertise you and what kind of following they have on each one. The more platforms they have a following on and the higher their number of followers, the more touchpoints will be created for your brand amongst customers and potential customers.
Influencer marketing is personal and unique
All influencers are different in their own way and offer a variety of different methods in the ways of content marketing; thus, it is always important to play to the influencers’ strengths. While some influencers create touchpoints through the medium of inspirational photos, others may use a witty commentary or a professional one in order to appeal to a particular kind of customer. You might also consider some influencers being strong on specific platforms than others.
Of course, if you want to create a certain depth to your brand and cover more touchpoints, the best way forward is to work with influencers who have different skill sets and different outlets which will allow the full spectrum of your brand story to be effectively presented. In order to be able to do this to maximum effect, you need to look closely at the influencer’s audience and how they react to sites such as YouTube and Instagram which have proven to be invaluable in influencer marketing and the creation of customer touchpoints.