Are you a content creator?
Because influencing and content creating go hand in hand.
There is a growing population of 18-year-olds telling their parents that they want to be influencers. And who can blame them? The life of an influencer looks fun, exciting and different. Calling yourself an influencer is a very new job title and this obviously leaves parents worried.
If you manage to become an influencer of worldwide acclaim than the worry of the parents should quickly subside. However, for this to happen, a lot of patience, hard work and dedication is needed. Being an influencer is not a status symbol and it is certainly not something that happens overnight.
To be an influencer you need to be a content creator.
This may baffle you because being a content creator sounds different to an influencer but the two are actually connected. Whether the said influencer has a well-read blog, a large viewership on YouTube or a high following on Facebook or Instagram, or mix of the above, their audience is following them because they create content. Some influencers are uni-channel and only produce content on one channel (think Mother Of Daughters) and some produce on multiple channels (think Tanya Burr and Gary Vaynerchuk).
There is nothing wrong with this, if anything, the influencer has understood their audience and has understood the type of content that works on the different platforms. But make no mistake those influencers, like many others, create content. This could be a blog, a vlog, and Instagram post or witty 140-character joke on Twitter. They spend a time and use a lot of logic to create, document and share the right content.
And the content they create could be about anything, from beauty, to pets, to health, to fishing. As long as they create content for their desired and interested audience, that is fine. But the content must be relevant, interesting and consistent.
Thus to be a real influencer, you need to create content. Posting pretty picture is not enough. To be an influencer who works with brands and make a living out of it, requires good content creation skills, engagement with an audience and maintaining your influencer brand. Keeping up with social media platforms and developments is also ingrained into the job role.
At Infiltrend, we work with influencers who are great content creators. We want them to represent our brands and thus we ensure that we work with influencers who can do this. We have quite a rigorous process to accept influencers to our platform.
So being an influencer is not a far-fetched dream. It can happen and no it won’t fade away. Social media won’t die, it will evolve and change. You must just adapt and change. But being an influencer is far from easy. You need to be a content creator too. Speak to our team to understand whether you match our influencer profile on [email protected]