In the last few years, the word influencer has spread like wild fire amongst most marketing strategy discussions. We now hear of 18year olds considering the influencer route as a career choice.
Being an influencer is tough work. Many started out using blogs or social media platform, which are the main tools for influencers, as a way to release their creative juices. They perhaps did not expect that over time, they would become key factors in the digital and content marketing sphere. Their favourite brands are now reaching out to them to collaborate as part of their marketing strategies.
But this has happened, and rightly so. As we know, influencers have the attention of an audience. That audience is made up of potential customers and customers of a brand in the same industry.
Influencers who have a serious blog and large following are busy. They are busy maintaining their authenticity as an influencer, they are busy managing the content they plan to post, they want to retain and acquire a loyal audience and in the meantime, they need to manage their brand relationships. It’s a lot of work but they do now form part of the content marketing era and they are a communication strategy that works.
At Infiltrend, we hand-pick influencers. Our influencers are all well versed with the influencer marketing terminology and the world that comes with it. They are also really passionate about the community they have built and content they produce.
Each month we will highlight a different influencer to learn about how they started, and how they have managed to gather and keep the following that they have while maintaining an offline life too.
Our first interview is with Kate from Cheltenhamanman, she is a lifestyle and parenting influencer.