Influencer marketing can help you achieve international growth
For those who work in marketing or business strategy, you know and are aware, that targeting a new market is often a little bit of a headache.
Whether you target a new international market or a new industry, it requires planning to target your new customers & potential customers and to find the right means of contacting them. Often, you also need to find people on the ground (if your new market is a different territory) in the new market to help you get this going.
Through influencer marketing, we feel that operating in new markets may have actually become a little easier and less costly. Let us explain.
Whether the market is new or different because of territory & geography or because it’s a new demographic audience, through Infiltrend, you are able to select influencers who have this type of audience. You are then able to connect and send them your marketing campaigns through the platform, that the influencers will then turn into content and share to their audiences.
Engaging an influencer, once you find the right ones, is relatively simple. Infiltrend pinpoints 3 reasons that explain how expanding to new markets can be operationally easy and more cost effective when engaging with influencers.
Content that works
The Infiltrend team always like to say that our influencers know their content.
They know how to create content that works and drives engagement in a voice their audiences respond to.
When you use the Infiltrend tools to send a campaign to your chosen influencers, they will receive your campaign brief including all the information they need. They will then turn this into content using their own tone of voice.
This is an easy way for your brand to be communicated to the new target market in a voice that has proven to work for them.
It avoids you creating a message that works for your regular target market but might not translate well into the new target audience. Or that may get lost in translation.
Creating a TV commercial, a banner ad or any form of traditional media, is costly and requires planning and understanding of the new target audience. On the contrary, working with an influencer is certainly not the same cost as the production and booking of a TV commercial.
You can actually work with quite a few influencers within the new target market and still find it is still more cost effective. And what’s more, all your influencer marketing activities will be trackable and measurable with Infiltrend.
Apart from this, you do not need to open major operations in the new market. You also don’t need to find individuals in the new area to help you create and implement a full marketing campaign. You don’t know if it will work or how it will work and you have no comparison.
Through the reach of the influencer audience, you will be able to get a quick understanding of how well received your product is.
Testing the water
As we already mentioned, working with influencers who have an audience in the new target market you want to target with doesn’t require major operational planning. Especially with the Infiltrend platform.
Operating in new markets therefore doesn’t initially require you to fully set-up shop in the new market. Thus, through influencer marketing, you will gauge whether your product does well in the market. You will also be able to learn about how well the market reacts to new products.
You are testing out the area. You may then decide, yes it is worth investing heavily in the new territory or perhaps a smaller investment may be needed because the market is slow to respond.
Influencer marketing is, we believe, your gateway to efficiently launching your business to a new target market. Work with multiple influencers who have an audience made up of this target group to create different touch points for your brand. Through Infiltrend, you are gaining access to content creators who already have a following in the new market and how to produce content that works for the following. They will shout out your message using the right tone of voice without you actually having to be there.
It’s like dipping your foot in the river before you decide if you should take the plunge.