The Brand – The Thirsty Tourist

In our fourth episode, we look at the travel industry.

The rise of the nomadic lifestyle is interesting and one the Infiltrend team wish we could embark on ourselves. Until then, we live vicariously through the multiple influencers within the travel space. They travel to exotic and interesting locations and we love to learn about their cultural expeditions.

To fund their lifestyles, most have side digital businesses which they can conduct from a laptop literally anywhere in the world, think from the top of Machu Picchu to the waterfalls in South Africa. As long as they have an internet connection.

To help fund their lifestyle, they have also turned to influencer marketing. Some nomadic travelers have built a solid blog and social media platforms. They take great photos and share their experiences whilst also educating their audiences about the new cities or countries they have visited.

Brands and companies have picked up on this. The brands are hungry for the influence these nomadic travelers have built up but also for their ability to be so creative in the shots they take. The influencers are strategic but also hungry to work with brands, this further helps to fund their nomadic traveling.

They type of brands who should pick up on this are brands that have products made for traveling or designed in a way that could benefit a traveling lifestyle, travel planners, or hotels & travel services in locations that the nomadic traveler/influencer of choice wants to visit or will visit.

We are ‘The Thirsty Tourist’. We are a travel agency in South America. We organize day tours for travelers to give the best culinary experience. We are based in 3 cities across South America.

Influencer marketing is something we only have just discovered but we think it’s important to figure out and implement. Infiltrend seems to make it easy to do, therefore, we have decided to opt to use the platform. Through the platform, we are able to control the discussions with the influencers and it gives us an organized way of operating together which we need.

We have decided to use the Pay Per Campaign style of influencer campaign through Infiltrend. This means that we really just want the influencers to create a post and share it. In the campaign brief, we will add our website but the most essential are to create awareness and add out contact details. Our website is ok but it needs work.

We love Infiltrend. We are able to find excellent brand partnerships. We don’t need to spend ridiculous amounts of time looking for them, they are all in one location.

This campaign is up our alley so we are definitely going for it. We will share a blog post talking about food in the city and discuss this upcoming tour. In the post, we will mention that the tour operator seems very organized and how excited we are to try this out. We will, as requested, add the contact details. At this point, we will use a mix of the photos given to us but also some of our photos of food that we have taken in the city.

Once we have attended the tour, we will write a follow-up post and use our own images of the day. We will yet again share the contact of the tour guide.

Whilst we do share all of our content on social media, our blog is so well-followed that it is almost enough.

I have chosen to join Infiltrend to be able to connect to the brand and work on campaigns that suit my brand. I am very selective but at the same time, I do look for good campaigns and brand partnerships. It always helps to fund my travel plans.

I love food and anyone who follows my story will know that.

I plan to write a pre and post tour post. Pre the tour I am using the images they sent us a sharing them on Facebook and Instagram. I will talk about the excitement to attend this tour and how well organized it seems. I will share the contact details as the campaign details indicate.

Post tour, I will share my own photos and actually write a blog post too which I will then share on my blog but on social media too. Most of my audience is based on social media.