In our fourth episode, we look at the travel industry.
The rise of the nomadic lifestyle is interesting and one the Infiltrend team wish we could embark on ourselves. Until then, we live vicariously through the multiple influencers within the travel space. They travel to exotic and interesting locations and we love to learn about their cultural expeditions.
To fund their lifestyles, most have side digital businesses which they can conduct from a laptop literally anywhere in the world, think from the top of Machu Picchu to the waterfalls in South Africa. As long as they have an internet connection.
To help fund their lifestyle, they have also turned to influencer marketing. Some nomadic travelers have built a solid blog and social media platforms. They take great photos and share their experiences whilst also educating their audiences about the new cities or countries they have visited.
Brands and companies have picked up on this. The brands are hungry for the influence these nomadic travelers have built up but also for their ability to be so creative in the shots they take. The influencers are strategic but also hungry to work with brands, this further helps to fund their nomadic traveling.
They type of brands who should pick up on this are brands that have products made for traveling or designed in a way that could benefit a traveling lifestyle, travel planners, or hotels & travel services in locations that the nomadic traveler/influencer of choice wants to visit or will visit.