Episode 1 – The Cafe Establishment

This is our first post in a series of many yet to come. We have created ‘Case Studies’ where we use situations to explain how Infiltrend can be used and adapted. We discuss the logic behind the campaign and how the influencers have turned it into content. The stories behind the case studies are fictional.

Our first case study involves the newly opened cafe, Eternal Foodie.

Eternal Foodie considers being environmentally friendly as a top priority and this can be seen in the way they have designed their cafe and the packaging they use. They are also pet-friendly and baby friendly. This is quite common nowadays, however, the way in which they have embraced this is quite unique.

We’ve just opened and we really want to speak to our customers and clients through influencers. We feel by embracing influencer marketing, our voice is more authentic and possibly will be heard. We wanted to use Infiltrend because oit is simple to use and easy to navigate. As a small team, this is essential because we don’t have time to waste. We also receive data and reporting following any campaigns we run which is quite essential for us to understand the value of our money spent.

We want the influencers to really understand who we are and what makes us different.

The campaign was set up as a Pay Per Click since the Eternal Foodie wanted any of the influencers’ audiences to be redirected back to Eternal Foodie website. The website is new, has lots of information about the cafe and is constantly updated.

Eternal Foodie wants any influencers working on their campaign to share the content they create, across any social media profiles or blogs. The content should highlight that the cafe is new and that their pledge to sustainability is as important as the quality of their food. It would also be appreciated if the pet & baby friendly policy is mentioned.

Suggestions could include using the logo & images which Eternal Foodie provide across blogs. Taking your own photos or short videos of the cafe could would, however, prove to be more effective.

They have decided to send this to all the influencers they are connected within Infiltrend. They have taken this decision since they have only connected to influencers who have a have created a blog or social media persona about food, lifestyle, health, kids and pets.

This cafe looks cool, I’ll work on this campaign!

I will visit this afternoon and take my iPhone (obviously) with me. I plan to take a few shots of the packaging in which they serve the food and the doggy areas.

I will share these images on Instagram and Facebook as I have no time to write a blog post. I will probably take a short video clip too because I quite like Instagram Stories and so do my followers. I can also link people to a website direct from here.

I will embed the URL shortener that comes with the campaign in the Facebook post and on my Instagram post, I will direct my audience to it through my bio.

I love this campaign. I will definitely blog about this. I will probably publish to post tomorrow and use something along the lines of ‘new cafe alert, must try soon’. Because of this, I will use the images Eternal Foodie has provided me with. I will try to visit the cafe over the campaign period and then take some photos to share on my Facebook and Instagram profiles. I will embed the URL shortener into any blog posts and social media posts I create.

My social media influence was born out of my Youtube channel. I like this campaign and will work on it.

I will most likely visit the cafe and take a quick video using my phone and attach it to my daily vlog. In my comment section, I also link the places I have visited. Therefore I will link the URL shortener provided in this area. I will possibly also post a photo that Eternal Foodie have provided, on my Facebook/Instagram & embed the link there too. I might use something long the lines of “sneak peak of a cafe hotspot I visited today”.