We’re a talent agency in Malta for influencers Infiltrend. That’s our name that is who we are. We’re all about influencers we’re all about trends we’re all about business. But we couldn’t do what we do without the talent of our influencers. Influencers, or as we also call them, content creators are talented individuals. They…
Customer touchpoints and influencer marketing The rise and the rise of the internet has ushered in new, innovative ways for the sphere of content marketing and has created a whole new world of influencer marketing. Of course, if all this sounds alien to you, allow us to explain. Customer touchpoints are the points at which…
Are you a content creator? Because influencing and content creating go hand in hand. There is a growing population of 18-year-olds telling their parents that they want to be influencers. And who can blame them? The life of an influencer looks fun, exciting and different. Calling yourself an influencer is a very new job title…
The before Becuase let’s face it, it is a journey. With anything that requires investment and has an expected outcome paired to the investment, a plan is needed. This is also the same for an influencer marketing campaign. If you’re a brand and you are considering using influencer marketing your first action should not be…
Is this your first time? The concept of engaging and working with bloggers and influencers to activate your audiences is more than just a trend. It seems to be a concept that many brands are beginning to explore. And rightly so. Influencer marketing is essential for your brand to remain current and to keep up…
This is Episode 2 in our ‘How To Drive Conversions’ series. In our post this week, we discuss and look into driving conversions through BLOG POSTS. As we said last week, a conversion is a click on the content that has an embedded URL from an Infiltrend campaign. The URL is what the influencer will receive when accepting…
Welcome to our new Blog Series – How To Drive Conversions’ . This week we look into Instagram. But first, let’s remind ourselves what a conversion is. Infiltrend tracks conversions (only in Pay Per Click Campaigns). A conversion is a click by the influencer’s audience. The click will be on the URL submitted by a brand…
So are you? To answer this, lets give you some insight into who we define as an ‘influencer’ An Influencer is, by our definition, an individual, an organisation or a team. They influence and inspire their audiences through the content that they create. The content is created and shared with their audiences via websites, blogs,…
As you know, Infiltrend is an ‘influencer marketing platform‘. Words like content strategy, content marketing, blogger marketing strategy and content creators are words that dominate our daily conversations. Essentially we like to say that we matchmake brands and influencers together. We appreciate though that our platform may be a slightly new concept. So let’s introduce…