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Category: Brand

Home Archive by Category "Brand"

Influencing within FMCG

January 16, 2018infiltrend

Kellogg’s sees influence through Infiltrend Infiltrend recently worked on a very exciting campaign. Kellogg’s, the cereal brand, approached us to run an influencer marketing campaign for two of their products- Special K and Crunchy Muesli. Next, we needed to find influencers who had the right audiences. The audience of an influencer is just as important…

Using influencers to get maximum brand exposure

September 7, 2017infiltrend

Customer touchpoints and influencer marketing The rise and the rise of the internet has ushered in new, innovative ways for the sphere of content marketing and has created a whole new world of influencer marketing. Of course, if all this sounds alien to you, allow us to explain. Customer touchpoints are the points at which…

The start of your influencer journey

June 29, 2017infiltrend

The before Becuase let’s face it, it is a journey. With anything that requires investment and has an expected outcome paired to the investment,  a plan is needed. This is also the same for an influencer marketing campaign. If you’re a brand and you are considering using influencer marketing your first action should not be…

Let’s create a campaign

June 15, 2017infiltrend
Infiltrend Campaign How to invite influencers to be part of your campaign In our previous post, our team talked about the right mentality and strategy that you need for your brand to embark on influencer marketing and see results. Like with any marketing activity you implement, a good understanding is needed of how and why...

Micro Influencers

May 31, 2017infiltrend

Why have they become so popular? The Internet has done so much for society. The list of opportunities since it’s invention is really just never ending. But we aren’t here to go through memory lane of all great things that have been achieved. We are here, however, to talk about the rise of the micro…

Why do brands need influencer marketing?

May 9, 2017infiltrend

If you look after a brand, why should you be reading to this? Because your customers aren’t listening to you anymore. At least not the way they used to. Your customers are, predominantly, on social media. Whatever age. They do not watch TV the way they used to, they stream or watch Netflix. TV advertising…

Content Planning & Creation – Driving Conversion – 2

May 3, 2017infiltrend

This is Episode 2 in our ‘How To Drive Conversions’ series. In our post this week, we discuss and look into driving conversions through BLOG POSTS. As we said last week, a conversion is a click on the content that has an embedded URL from an Infiltrend campaign. The URL is what the influencer will receive when accepting…

Why your brand needs Influencer Marketing

April 13, 2017infiltrend
Why do you need to add this to your marketing plans? You’re a brand or you represent a brand. You need to be in constant communication with your customers. You need to know where you customers live and become their neighbours. Most of you know that your customers live on social media. You need to...

What is an influencer marketing platform?

March 16, 2017infiltrend

As you know, Infiltrend is an ‘influencer marketing platform‘. Words like content strategy, content marketing, blogger marketing strategy and content creators are words that dominate our daily conversations. Essentially we like to say that we matchmake brands and influencers together. We appreciate though that our platform may be a slightly new concept. So let’s introduce…

Infiltrend has launched

March 15, 2017infiltrend

The day has finally arrived. Infiltrend is now live! We have waited for this day for a while, and by waited we mean worked tireless hours, drank way too much coffee, hosted and participated in long meetings and made multiple decisions. But today, Infiltrend is alive and we are so excited for everyone to see…

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