Influencer generated content The reasons to work with influencers are many. It isn’t just a buzz word or a trend. There is real evidence and need to use influencer marketing. It’s not just because ‘it’s online’ because with that logic spend all your marketing budget on pop-up ads, banner ads and paid for ads on…
Customer touchpoints and influencer marketing The rise and the rise of the internet has ushered in new, innovative ways for the sphere of content marketing and has created a whole new world of influencer marketing. Of course, if all this sounds alien to you, allow us to explain. Customer touchpoints are the points at which…
Are you a content creator? Because influencing and content creating go hand in hand. There is a growing population of 18-year-olds telling their parents that they want to be influencers. And who can blame them? The life of an influencer looks fun, exciting and different. Calling yourself an influencer is a very new job title…
Influencer marketing can help you achieve international growth For those who work in marketing or business strategy, you know and are aware, that targeting a new market is often a little bit of a headache. Whether you target a new international market or a new industry, it requires planning to target your new customers &…
If you look after a brand, why should you be reading to this? Because your customers aren’t listening to you anymore. At least not the way they used to. Your customers are, predominantly, on social media. Whatever age. They do not watch TV the way they used to, they stream or watch Netflix. TV advertising…
This is Episode 2 in our ‘How To Drive Conversions’ series. In our post this week, we discuss and look into driving conversions through BLOG POSTS. As we said last week, a conversion is a click on the content that has an embedded URL from an Infiltrend campaign. The URL is what the influencer will receive when accepting…
Welcome to our new Blog Series – How To Drive Conversions’ . This week we look into Instagram. But first, let’s remind ourselves what a conversion is. Infiltrend tracks conversions (only in Pay Per Click Campaigns). A conversion is a click by the influencer’s audience. The click will be on the URL submitted by a brand…