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Under The Influence

November 27, 2017Event

Influencer Marketing Conference Our Infiltrend team attended the first ever event dedicated to influencer marketing in London earlier in November. The conference, 'Under The Influence' was organized by the Influencer Marketing Hub. The sold-out full-day conference hosted various talks from the top entrepreneurs in the industry as well as brands who have reaped the benefits of influencer marketing....

What is influencer generated content?

November 9, 2017Content Marketing, Influencer Marketing

Influencer generated content The reasons to work with influencers are many. It isn’t just a buzz word or a trend. There is real evidence and need to use influencer marketing. It’s not just because ‘it’s online’ because with that logic spend all your marketing budget on pop-up ads, banner ads and paid for ads on...

Tracking Influencer Activity

October 30, 2017Influencer Marketing

Programmatic results for your influencer activity with Infiltrend As discussed in the last blog post, when it comes to influencer tracking, Infiltrend has a very specific way of tracking influencer marketing. When a brand creates a campaign, they insert a URL. We've built Harviist, which effectively turns this URL into a URL code. The influencer, who...

The Brand – The Thirsty Tourist

October 6, 2017Case Studies

A travel company who organizes tours for foodies has chosen to engage with influencer marketing for the first time to drive awareness to the services that they offer.

The Brand – Only Good Food

October 6, 2017Case Studies

Our latest brand is a food distribution & manufacturing company ‘Only Good Food’.

Episode 2 – Testing Case Studies

October 6, 2017Case Studies

A fashion retailer aimed at a younger audience embracing influencer marketing through a Pay Per Click Campaign.

Episode 1 – The Cafe Establishment

October 6, 2017Case Studies

A case study based on a food outlet, a cafe, uses influencer marketing to grow its audience. They have selected a Pay Per Click Campaign.

Can influencer marketing be tracked?

September 26, 2017Influencer Marketing

Can influencer marketing be tracked? We get this question a lot and we’re here to say that indeed it can. Sometimes you need to hair faith and go with your gut and look for the long-lasting results. However, there wys to understand what your results will look like. With traditional media and advertising, it has...

Using influencers to get maximum brand exposure

September 7, 2017Brand, Content Marketing, Influencer, Influencer Marketing

Customer touchpoints and influencer marketing The rise and the rise of the internet has ushered in new, innovative ways for the sphere of content marketing and has created a whole new world of influencer marketing. Of course, if all this sounds alien to you, allow us to explain. Customer touchpoints are the points at which...

How to become an Infiltrend influencer

August 22, 2017Content Marketing, Influencer, Influencer Marketing

Are you a content creator? Because influencing and content creating go hand in hand. There is a growing population of 18-year-olds telling their parents that they want to be influencers. And who can blame them? The life of an influencer looks fun, exciting and different. Calling yourself an influencer is a very new job title...

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