Why do brands need influencer marketing?
If you look after a brand, why should you be reading to this? Because your customers aren’t listening to you anymore. At least not the way they used to. Your customers are, predominantly, on social media. Whatever age. They do not watch TV the way they used to, they stream or watch Netflix. TV advertising…
Balance Festival 2017
The Infiltrend team is attending the Balance Festival 2017 in London this weekend. The festival is all about food, fitness, wellness and travel. Infiltrend is committed to working with small to medium sized brands and influencers. We want to position ourselves to as a tool and a means of support to you. Working within the…
Content Planning & Creation – Driving Conversion – 2
This is Episode 2 in our ‘How To Drive Conversions’ series. In our post this week, we discuss and look into driving conversions through BLOG POSTS. As we said last week, a conversion is a click on the content that has an embedded URL from an Infiltrend campaign. The URL is what the influencer will receive when accepting…
Content Planning & Creation – Driving Conversion
Welcome to our new Blog Series – How To Drive Conversions’ . This week we look into Instagram. But first, let’s remind ourselves what a conversion is. Infiltrend tracks conversions (only in Pay Per Click Campaigns). A conversion is a click by the influencer’s audience. The click will be on the URL submitted by a brand…
A new series for Infiltrend – Case Studies
How can Infiltrend & Influencer Marketing work for you as a brand or an Influencer? Infiltrend and influencer marketing may be a new concept, both for Our brands and for our influencers. For a brand, influencer marketing opens up the doors to authentic and honest conversations with your audiences. You will discover influencers who are key…
Why your brand needs Influencer Marketing
Small Business Focus
Boost Your Business With Facebook
Facebook was in Malta The Infiltrend team attended the Boost Your Business With Facebook event this morning. The event was held at the uber-hipster and certainly Instagram-able location of Pinto Wharf in Valletta, the capital city of Malta. The location resembles a New York style loft decked out with coffee stands and breakfast snacks and…
Are you an influencer?
So are you? To answer this, lets give you some insight into who we define as an ‘influencer’ An Influencer is, by our definition, an individual, an organisation or a team. They influence and inspire their audiences through the content that they create. The content is created and shared with their audiences via websites, blogs,…